Keep things lookin' good and workin' wonderfully
If you're in business, you're not competing online with other similar businesses any more. It's now Apple, the local butcher, and a cat jumping backwards into a sink on YouTube. People are comparing your website to everything else out there that takes their fancy.
No matter how "cloudy" and clever your back-end systems are, you still have an online presence and more than likely a bricks-and-mortar presence too. Just as your reception area or store entrance indicates to customers who you are as an organisation, so too does your website. Make sure it's the best it can possibly be. Plastyk Studios can help.
Remember, people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Ensure your website makes them feel good.